New York City-based agency’s client list includes Adidas, Justin Timberlake, Kanye West, X Games and Nike
VANCOUVER, BC, CANADA (April 24, 2018) – 360 Blockchain Inc. (“360” or the “Company”) (CSE: CODE - FWB: C5B) is pleased to announce that its fully held portfolio company, Pressland, has named award-winning design and marketing firm GrandArmy as agency-of-record. The New York City-based company will oversee Pressland’s new brand identity and ongoing marketing efforts. The new website will debut at http://pressland.com.
“Joining GrandArmy’s esteemed client list is a very meaningful development for Pressland,” Jeff Koyen, 360’s Strategic Advisor and Pressland’s project lead. “These are world-class designers, marketers and identity specialists whose creative and strategic input will prove invaluable as we relaunch Pressland as a platform for media trustworthiness.”
GrandArmy is a multidisciplinary creative agency, founded in 2008 by three Young Guns award recipients, whose client list includes Nike, A24 Films, Tuft & Needle, the USPS, and ESPN. The agency was responsible for Justin Timberlake’s latest “Man of the Woods” album artwork as well as graphics displayed during his halftime performance during Super Bowl 52. Previous clients include Beyonce, Kanye West, Mountain Dew, NASCAR, NHL, Taco Bell, X Games and other major brands.
“We’re choosy with the clients we accept,” said Eric Collins, one of GrandArmy’s three founding partners. “We build long-term relationships with thoughtful clients whose brand values align with our own. We admire Pressland’s mission to rebuild the public’s trust in media and want to support their efforts.”
Founded as “Yelp for Media” in 2014, Pressland will relaunch in 2018 as a blockchain-powered enterprise platform dedicated to fighting fake news. Pressland’s unique technology leverages human intelligence via paid microtasking, network analysis of the macro media ecosystem and automated data collection. The result is the world’s first dynamic, comprehensive media list that reliably and accurately answers the question, “Who’s behind the news?”
Pressland plans to issue its own transactional currency in the form of a blockchain-based cryptographic token; 360 will hold a portion of this currency in reserve. GrandArmy will participate in the branding and marketing for Pressland’s planned token sale in Q3 of 2018.
“At a time when cryptographic token offerings are correctly under increased scrutiny by regulatory bodies, it’s more important than ever to communicate with investors clearly and transparently,” said George Tsafalas, 360’s CEO. “With GrandArmy as a marketing partner, I’m confident that Pressland’s upcoming token sale will hit its goals and meet all regulatory requirements.”
GrandArmy’s initial contract with Pressland extends through May 2018; GrandArmy will be paid US $100,000 for services rendered.