LOVE HEMP APPOINTMENT OF UK BRAND AND CREATIVE CONSULTANCY, PROPAGANDA, TO SUPPORT GROWTH
VANCOUVER, BC, CANADA (June 1, 2020) – Codebase Ventures Inc. ("Codebase" or the "Company") (CSE: CODE - FSE: C5B – OTCQB: BKLLF) an investment company, is providing an update on its investment in World High Life Plc (AQSE: LIFE) (OTCQB: WRHLF).
World High Life has announced that its wholly owned subsidiary, Love Hemp Ltd (“Love Hemp”), has appointed Brand & Creative Consultancy, Propaganda, as its marketing agency of record.
Propaganda is supporting Love Hemp in developing a brand strategy to position the business for sustainable growth, in a rapidly expanding and increasingly cluttered market. Propaganda has conducted a review of the brand and market needs through its rigorous Brand DiscoveryTM process and defined a specific brand proposition that will shape the future of Love Hemp.
Propaganda is a prominent strategic and creative brand consultancy based on the United Kingdom. For over 22 years Propaganda has stood shoulder to shoulder with its clients – building their brands and reputations, changing their markets, and transforming their fortunes with proven, research-led models.
Love Hemp notes that the CBD sector is developing at a tremendous pace, and its strategy from inception has been to be a disrupter in the industry, creating a leading range of trusted CBD products. Now, in working with Propaganda, Love Hemp gains greater ability and capacity to propel the Love Hemp brand to the next level.