Original reporting by world-class journalists to bolster Pressland's reputation in the industry it serves commercially
VANCOUVER, BC, CANADA (April 3, 2019) – Pressland (pressland.com), a wholly owned subsidiary of Codebase Ventures Inc. ("Codebase" or the "Company") (CSE: CODE - FSE: C5B – OTCQB: BKLLF), today announced the official launch of News-to-Table (newstotable.com), a digital publication covering media trust and transparency.
News-to-Table has been operating in public beta since January 2019. Today’s public launch is an affirmation that there is a clear appetite for quality reporting on the subject of media trust. Pressland’s Editorial Director, Alexander Zaitchik, is the Editor-in-Chief of News-to-Table; he reports to Jeff Koyen, Codebase’s Chief Strategy Officer.
“News-to-Table serves two functions,” said Koyen. “First and foremost, it’s a unique platform where the media’s top thinkers share their thoughts on the problems facing their industry. Second, it’s a powerful commercial calling card for Pressland, one that puts us in front of thought leaders, decision-makers, and potential clients and partners.”
To date, News-to-Table has published work by several important media figures, including Dr. Stephen J. A. Ward (recently named Pressland’s public editor), former New Republic editor Theodore Ross and one-time BBC news editor Nic Newman.
“In just three months, News-to-Table has helped established Pressland as a vitally important, well-respected voice in the conversation around media trust,” said Zaitchik, who is currently on assignment in Brazil for the Pulitzer Center. “As we bring Pressland to market, we’ll benefit immeasurably from this goodwill in the industry.”
News-to-Table will publish up to five original articles every week.
“This is precisely the kind of out-of-the-box marketing that we’ve come to expect from Jeff Koyen,” said George Tsafalas, Codebase’s CEO. “He has an uncanny ability to combine public good with promotion for the company. Thanks to his team’s outstanding work with News-to-Table, we expect Pressland will enjoy a halo effect among decision-makers in the media.”
Pressland is led by Codebase’s Koyen, a seasoned media executive, entrepreneur and technologist who has worked at Forbes, Dow Jones, Digiday, Travel + Leisure and Casper. Zaitchik is a journalist, editor and author with more than 20 years’ experience working around the world. He is also the author of two books on politics and the media.
